YADAV, Nidhi; SIJORIA, Charu. Drivers of Zero-Waste Purchase Decisions : The Mediating Role of the Theory of Planned Behavior. Indian Journal of Marketing, [S. l.], v. 54, n. 9, p. 37–53, 2024. DOI: 10.17010/ijom/2024/v54/i9/174396. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/174396. Acesso em: 6 sep. 2025.