KAPOOR, Mansi; JOSHI, Rakesh Mohan. Impact of Trade Show Marketing Activities on Customer Engagement : A B2B Perspective. Indian Journal of Marketing, [S. l.], v. 54, n. 8, p. 8–29, 2024. DOI: 10.17010/ijom/2024/v54/i8/174184. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/174184. Acesso em: 6 sep. 2025.