SEN, Shaon. Influence of External and Situational Stimulus Factors on Impulse Buying : A Stimulus-Organism- Response Framework. Indian Journal of Marketing, [S. l.], v. 54, n. 5, p. 62–79, 2024. DOI: 10.17010/ijom/2024/v54/i5/173830. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/173830. Acesso em: 6 sep. 2025.