KAR, Brajaballav; DAS, Piyusa Pritiparnna; MOHAPATRA, Sasmita. Exploring Product Return Behavior in E-Commerce : Insights from an Emerging Market Context. Indian Journal of Marketing, [S. l.], v. 54, n. 5, p. 26 – 44, 2024. DOI: 10.17010/ijom/2024/v54/i5/173828. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/173828. Acesso em: 6 sep. 2025.