DAS, Subhasish; MOHAPATRA, Amiya Kumar; MOHANTY, Debasis; CHATURVEDI, Sharad. Investigating the Strategic Interactions Among Gartner’s Eight Building Blocks of Successful Customer Relationship Management. Indian Journal of Marketing, [S. l.], v. 54, n. 5, p. 8 – 25, 2023. DOI: 10.17010/ijom/2024/v54/i5/173827. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/173827. Acesso em: 6 sep. 2025.