BHAGAT, Shikha; SARVANI, Shilpa; RAMA PRASAD, M. V. The Metamorphic Influence of Cause-Related Marketing : Empowering Consumers as Catalysts for Societal Transformation. Indian Journal of Marketing, [S. l.], v. 54, n. 4, p. 60–79, 2024. DOI: 10.17010/ijom/2024/v54/i4/173714. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/173714. Acesso em: 6 sep. 2025.