JAIN, Akshat; JAIN, Prateek. Shifting Consumer Attitudes and Willingness to Pay for Premium Products — The Case of Unibic Cookies. Indian Journal of Marketing, [S. l.], v. 54, n. 3, p. 8–25, 2024. DOI: 10.17010/ijom/2024/v54/i3/173566. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/173566. Acesso em: 6 sep. 2025.