SINGH, Maninder; KAUR, Kuldip. Risks Associated with Celebrity Endorsements - An Empirical Analysis from Punjab. Indian Journal of Marketing, [S. l.], v. 41, n. 5, p. 10–19, 2011. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/37665. Acesso em: 6 sep. 2025.