KATE, Nilesh; CHAUDHARY, Prashant; MORE, Mahendra. Antecedents to Organic Tea Buying Behavior and Consumption Among Millennials in India : Through the Lens of Theory of Planned Behavior. Indian Journal of Marketing, [S. l.], v. 54, n. 1, p. 44–62, 2024. DOI: 10.17010/ijom/2024/v54/i1/173382. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/173382. Acesso em: 6 sep. 2025.