RAJAN, Thomason; J., Nikhil. Ather Energy’s Trial by Fire on its Electric Vehicle Startup Journey in India. Indian Journal of Marketing, [S. l.], v. 54, n. 1, p. 29–43, 2024. DOI: 10.17010/ijom/2024/v54/i1/173381. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/173381. Acesso em: 6 sep. 2025.