NANDI, Shampa; PRASAD, S. Shyam. Customer Engagement Marketing and Firms’ Deliberation on E-Word of Mouth Communication on Online Platforms : A Study on Millennials and Zoomers. Indian Journal of Marketing, [S. l.], v. 54, n. 1, p. 8–28, 2024. DOI: 10.17010/ijom/2024/v54/i1/173380. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/173380. Acesso em: 6 sep. 2025.