PANGRIYA, Ruchita. Consumers’ Readiness and Acceptance of Beacon Technology. Indian Journal of Marketing, [S. l.], v. 53, n. 8, p. 66–82, 2023. DOI: 10.17010/ijom/2023/v53/i8/172976. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/172976. Acesso em: 16 jul. 2025.