AGNES, R. Ruma. CRM Practices in the Asia Pacific Industry - A Conceptual Study. Indian Journal of Marketing, [S. l.], v. 40, n. 11, p. 14–21, 2010. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/37371. Acesso em: 17 aug. 2025.