CHAUDHARY, Prashant; SHARMA, Sarika. Private Label Fashion Brands: Through the Lens of Masstige Marketing Theory. Indian Journal of Marketing, [S. l.], v. 52, n. 6, p. 8–23, 2022. DOI: 10.17010/ijom/2022/v52/i6/169833. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/169833. Acesso em: 16 jul. 2025.