SINGHI, Rushina; KAWALE, Dewyani. Private Brands and Store Loyalty: An Empirical Study in Noida. Indian Journal of Marketing, [S. l.], v. 40, n. 3, p. 31–41, 2010. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/37213. Acesso em: 19 dec. 2025.