LILLY, J. Customer Perception and Preference towards Branded Products (with Special Reference to Television Sets). Indian Journal of Marketing, [S. l.], v. 40, n. 2, p. 49–55, 2010. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/37208. Acesso em: 19 dec. 2025.