MISHRA, Manit. Measurement in Marketing:A Study on Construct Validation with Special Reference to Multirait-Multimethod (MTMM) Matrix. Indian Journal of Marketing, [S. l.], v. 39, n. 7, p. 9–15, 2009. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/36997. Acesso em: 23 feb. 2026.