YADAGIRI, M.; SRIDHAR, R. Corporate Brand Valuation-A Global Perspective. Indian Journal of Marketing, [S. l.], v. 39, n. 6, p. 18–22, 2009. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/36990. Acesso em: 19 dec. 2025.