SAEED, M.; VINAYEK, Ravinder; KUMAR, Narender. Rebranding: An Emerging Brand Marketing Strategy (Trends, Issues and Challenges). Indian Journal of Marketing, [S. l.], v. 38, n. 9, 2008. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/36854. Acesso em: 19 dec. 2025.