SHARMA, Narendra K.; SRIVASTAVA, Kavita. Brand Extension: Strategy for New Product Introduction. Indian Journal of Marketing, [S. l.], v. 38, n. 8, 2008. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/36849. Acesso em: 19 dec. 2025.