GOPAL, Krishan; VERMA, Rajesh. Brand Personality in Politics : Scale Development and Validation. Indian Journal of Marketing, [S. l.], v. 48, n. 2, p. 36–51, 2018. DOI: 10.17010/ijom/2018/v48/i2/121333. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/121333. Acesso em: 16 jul. 2025.