YADAV, Mayank. Social Media as a Marketing Tool : Opportunities and Challenges. Indian Journal of Marketing, [S. l.], v. 47, n. 3, p. 16–28, 2017. DOI: 10.17010/ijom/2017/v47/i3/111420. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/111420. Acesso em: 14 aug. 2025.