GAUTAM, Amit. A Dealer Centric Analysis of Competitive Marketing Strategies of Cement Companies in India. Indian Journal of Marketing, [S. l.], v. 38, n. 2, 2008. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/36690. Acesso em: 19 dec. 2025.