FAM, Kim Shyan; WALLER, David S. A Study of Liked/Disliked Television Commercials in India. Indian Journal of Marketing, [S. l.], v. 38, n. 2, 2008. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/36673. Acesso em: 19 dec. 2025.