BHATTACHARYA, Saurabh; ROY, Subhadip. Rural Consumer Behavior and Strategic Marketing Innovations: An Exploratory Study in Eastern India. Indian Journal of Marketing, [S. l.], v. 44, n. 2, p. 15–25, 2014. DOI: 10.17010/ijom/2014/v44/i2/80443. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/80443. Acesso em: 20 dec. 2025.