SINGH, Sandeep; SAPRE, Anand. Measuring Advertising Effectiveness Through Inter Modulation of Affect and Cognition. Indian Journal of Marketing, [S. l.], v. 45, n. 3, p. 24–38, 2015. DOI: 10.17010/ijom/2015/v45/i3/79965. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/79965. Acesso em: 11 sep. 2025.