BHATTACHARYA, Sourabh; MISHRA, Bibhuti Bhusan; MISHRA, Uma Sankar. Mystery Shopping for Consumer Contentment, Reliance, and Adhesion in the Retail Industry: A Descriptive Study. Indian Journal of Marketing, [S. l.], v. 45, n. 9, p. 55–63, 2015. DOI: 10.17010/ijom/2015/v45/i9/79809. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/79809. Acesso em: 28 sep. 2025.