SOFAT, Rajni; HIRO, Preeti. Creativity and Innovations in Retail Banking- A Comparative Analysis of Financial Products Offered by ICICI and HDFC Bank. Indian Journal of Marketing, [S. l.], v. 37, n. 9, 2007. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/36450. Acesso em: 19 dec. 2025.