SAXENA, Karunesh; PALIWAL, Pramod; TRIPATHI, Pooja. An Empirical Study of Compatibility of Advertising Channels and Product Categories. Indian Journal of Marketing, [S. l.], v. 37, n. 7, 2007. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/36429. Acesso em: 19 dec. 2025.