CHANDRASEKAR, K. S.; SENTHIL, M. Joint Sales Promotions in India - Innovations Beckon. Indian Journal of Marketing, [S. l.], v. 37, n. 5, 2007. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/36418. Acesso em: 19 dec. 2025.