JAISWAL, K. S.; SINGH, Neetu. The Paradigm Shift in Marketing- Case Studies. Indian Journal of Marketing, [S. l.], v. 36, n. 5, 2006. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/34319. Acesso em: 21 dec. 2025.