SHARMA, Ashvine Kumar; NAGPAL, Shafali. Marketing Customer Information File (MCIF): A Powerful Tool for Banks. Indian Journal of Marketing, [S. l.], v. 36, n. 3, 2006. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/34301. Acesso em: 28 sep. 2025.