UPADHYAYA, Makarand; SONI, Swati. Marketing Success through Holistic Branding. Indian Journal of Marketing, [S. l.], v. 36, n. 3, 2006. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/34283. Acesso em: 28 sep. 2025.