RAI, Alok Kumar. International Benchmarking of Prices "A New Pricing Mantra in Industrial Marketing". Indian Journal of Marketing, [S. l.], v. 35, n. 11, 2005. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/34255. Acesso em: 19 dec. 2025.