SHAH, Kinnari; SRIVASTAVA, R. K. Validity of RKS Model for New Product Launch. Indian Journal of Marketing, [S. l.], v. 35, n. 10, 2005. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/34247. Acesso em: 19 dec. 2025.