SRIVASTAVA, R. K.; SINGHAL, Ankur; RAGHAVI, Pasupula; KHANDELWAL, Mudit; BALASUBRAMANIAN, Srikrishnan; SHIRODKAR, Swapnil. Brands Equity of Toothpaste Brands in India. Indian Journal of Marketing, [S. l.], v. 35, n. 7, 2005. Disponível em: https://indianjournalofcomputerscience.com/index.php/ijom/article/view/34214. Acesso em: 19 dec. 2025.