[1]
Kumari, A. and Laheri, V.K. 2025. Understanding Consumer Behavior Through AI-Powered Recommender Systems : A Systematic Review and Bibliometric Perspective. Indian Journal of Marketing. 55, 8 (Aug. 2025), 9–32. DOI:https://doi.org/10.17010/ijom/2025/v55/i8/175207.