[1]
Bhagat, S. et al. 2024. The Metamorphic Influence of Cause-Related Marketing : Empowering Consumers as Catalysts for Societal Transformation. Indian Journal of Marketing. 54, 4 (Apr. 2024), 60–79. DOI:https://doi.org/10.17010/ijom/2024/v54/i4/173714.