[1]
Kate, N. et al. 2024. Antecedents to Organic Tea Buying Behavior and Consumption Among Millennials in India : Through the Lens of Theory of Planned Behavior. Indian Journal of Marketing. 54, 1 (Jan. 2024), 44–62. DOI:https://doi.org/10.17010/ijom/2024/v54/i1/173382.