[1]
Bhattacharya, S. et al. 2015. Mystery Shopping for Consumer Contentment, Reliance, and Adhesion in the Retail Industry: A Descriptive Study. Indian Journal of Marketing. 45, 9 (Sep. 2015), 55–63. DOI:https://doi.org/10.17010/ijom/2015/v45/i9/79809.