Samineni, S. and Sudha, V. 2021. Reshaping the Image of Women Owned Businesses in Difficult Times With Entrepreneurship Skills as Mediator Between Motivation and Efficiency : An Empirical Study. AMC Indian Journal of Entrepreneurship. 4, 4 (Dec. 2021), 8–19. DOI:https://doi.org/10.17010/amcije/2021/v4i4/167519.