Demographic Inequalities in Using E-Banking Services: A Study of Chandigarh

Authors

  •   Rajiv Khosla Head, University School of Business, Chandigarh University, Gharuan, Mohali, Punjab
  •   Parul Munjal Assistant Professor, University School of Business, Chandigarh University, Gharuan, Mohali, Punjab

Keywords:

Conservative

, Progressive, E-Banking, Rural Consumers, Urban Consumers

G21

, G28, R12

Abstract

The Indian banking system has undergone a sea change since liberalization. Conservative-banking in the past has given way to a highly progressive system of modern banking. Besides providing basic banking services, today's banks provide a plethora of services like ATM/Debit cards, Credit cards, Internet banking, M - banking, etc. Such radical changes are brought on to the surface by Internet banking commonly known as e-banking. Despite this, many customers are hesitant to use e-banking in India. This study is an attempt to understand the importance of various determinants that act as stimulants in guiding different segment of customers to use e-banking services.

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Published

2013-04-01

How to Cite

Khosla, R., & Munjal, P. (2013). Demographic Inequalities in Using E-Banking Services: A Study of Chandigarh. Indian Journal of Finance, 7(4), 13–21. Retrieved from https://indianjournalofcomputerscience.com/index.php/IJF/article/view/72127

Issue

Volume 7, Issue 4, April 2013

Section

Articles

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