A Study on Consumers Perception towards Financial Supermarkets

Abstract

In the emerging scenario financial oriented service industry is becoming spacious; especially in India. The consumers are more receptive and emotionally bonded in nature as for as financial services is concern. This article is being determined to hub on escalating the emergence and perceptions of consumers towards the financial supermarket (one-stop money shop, offering the full range of financial services, from deposits and loans to insurance and travel). It also intends to identify the level of awareness for financial supermarkets and to know the sources of awareness for financial supermarket in India. In a simple term "Analyzing combined effects of consumer perception and awareness on financial supermarkets with special references to south India".